What DIY Builders Actually Cost Over Time
Both Wix's own pricing page and Squarespace's own pricing page show plans that typically run $16 to $40+ a month for a real small business site — more if you need online payments, bookings, or remove transaction fees. That's before your domain renewal, email, or any premium app you add. Run that $25-$30/month average out five years and you've paid $1,500–$1,800 for a website you still don't own outright — cancel the subscription and the site goes down.
The Trade-Off Nobody Puts on the Pricing Page
A builder subscription buys you a template and a monthly bill, not a website that's actually yours. You're renting space on someone else's platform, working inside their design constraints, and your site can look and feel like thousands of other Wix or Squarespace sites in your same industry — because you're all pulling from the same template library.
One-Time Fee, Real Ownership
WebCraft Idaho works differently: a one-time fee, starting at $795, and the site is genuinely yours — no monthly platform fee, no template, hand-coded from scratch around your business specifically. You pay once, and there's no recurring bill after that.